Fashion Design and Consulting
With 20+ years of experience in fashion design and product development, I've worked with globally recognized brands and small startup labels alike. My expertise spans design concepting, technical development, print and textile creation, and full-scale production coordination.
I bring a strategic lens to every collaboration, whether I'm designing a new line from scratch or refining an existing vision to align with business goals. Below are highlights from past projects across various categories, including women's wear, activewear, outerwear, and children's wear.
Full Time
Abercrombie and Fitch
Associate Designer; Women’s and Girl’s Woven Shirts
Assistant Designer; Women’s and Girl’s Cut and Sew Knits and Sweaters
July 00-August 2003
Consulting
When OEL approached me to consult on the launch of their women’s electrical workwear line, I immediately understood the stakes and the opportunity.
Too often, women in the trades are handed gear that’s simply an afterthought. But real design isn’t about shortcuts or stereotypes. It’s about listening, observing, and solving problems with purpose.
In this episode of the LiveWire podcast, I sit down with Asa Dyer to talk about what happens when you bring a fashion designer’s lens, rooted in years of experience at Parsons, J.Crew, and beyond, into an industry that desperately needs thoughtful innovation.
We talk about my journey through the fashion world, how I’ve always gravitated toward function and storytelling, and why partnering with OEL was a natural extension of my belief that design can (and should) make people’s lives better. Whether it’s a runway or a jobsite, craftsmanship, collaboration, and intention are non-negotiables.
"Annie Bloj is a brilliant designer and a true professional. With a rich background and extensive experience in fashion design, Annie can contribute to fashion projects on any level. Furthermore, Annie can translate her design aesthetic, wide skill set, and growth mindset beyond apparel and into creative direction in many facets of design, including graphic design, web design, and creative writing. Annie is open-minded and willing to roll up her sleeves with new challenges, and she is a clear communicator who manages expectations and is always punctual with meetings and deliverables. Annie is a taste-maker, a pleasure to work with, and an asset to any team!"
-Rachel Leffort, Founder and CEO of Midnight Oil
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