Baby Gap

Global Senior Designer - Infant Girls Knits and Wovens
January 2012-October 2013

Led the design team for infant girls (0–24 months), overseeing knits, wovens, and soft accessories. Directed concept development through final implementation, collaborating closely with merchandising, production, and marketing to maintain design integrity and meet margin goals.

Launched new categories, including Special Occasion and soft hair accessories. Developed licensed capsule collections in partnership with the Beatrix Potter estate (Peter Rabbit) and the Paddington Bear franchise — ensuring each piece authentically told the story of these iconic characters.