Baby Gap

Global Senior Designer - Infant Girls Knits and Wovens
January 2012-October 2013

Managed the entire design team for infant girls (0-24), including knits, wovens, and soft accessories. I was responsible for concept development, design, and implementation, as well as partnering with the merchandising, production, and marketing teams to ensure that the original concept was accurately represented in-store while maintaining established margins. Developed new categories such as “Special Occasion” and soft hairbows.

Worked with the Beatrix Potter estate (“Peter Rabbit”) and the “Paddington Bear” licensors to create capsule collections that carefully told the story of each iconic character.